You need to go for a packaging design that shall be interesting and impressive on your target market. You need it to draw them in with its boldness and attention seeking. This is how you get people to take notice of what you have to sell.
You need it to have images that speak of what you wish them to understand. All the words and images used on the package complement each other. That also plays a part in how attractive it comes across as.
You need to know which areas the products shall be placed. This dictates what kind of packaging you shall go for. The dimensions play a key role in where the package shall be placed in a store, and where the design team shall work on the most. You need a package with a strong base of support.
You need to keep the size of the package in mind. You need it to be large enough for what you shall keep in it. If it veers off this, it shall look awkward, which is not something you want out there.
At all times, the brand name and logo should remain visible. You want the association with the attractiveness of the package to be unmistakable. You need all product info included preferably on the back section of the package.
You also need to pay attention to the message on the package. What is written on it determines whether clients shall accept or reject what you have to offer. You need a proper selling language on what is written on the package.
You need the package design also to be clear and concise. You need it not to be full of clutter, but to make efficient use of space. The choice of colors and font sizes matter here. They have to blend to the overall package.
The shape chosen for the package also matters. There is a growing trend for custom-designed packages, not the usual boxy and square offerings. This makes it easier for your products to stand out from the rest on the display shelves.
You also need to take time to reflect on what the customer expects. It is such an outlook that gets you closer to a design that matches what they have come to expect of you. Go for bolder and more colorful for youth-focused products. You need to them update the designs regularly.
This makes it even more important to work with a packaging design company that shall know how to connect with the clients well. You need one keen on delivering quality packaging solutions. You need them to also share some great design ideas with you.